Founder stories, in their own words.
A growing library of long-form features from founders building today — across wellness, tech, hospitality, retail and beyond.
Who You Are Is the Strategy
In 1999, Earl Talbot was a top-performing sales representative at a UK internet company. He had the title, the salary and a feeling he could not shake. It was a persistent, quiet knowing that “there’s more to life than this, something reall
Nicci Trudgeon: An Honest Skincare Ritual Born from a Therapist’s Question
For over two decades, as a beauty therapist, Nicci Trudgeon watched skincare routines become ever more complicated. Day after day, she asked herself: Do we really need all these products? When did cleansing become a chore that strips our sk
Lauren McCourt: Finding Shelter in the Wild Hart
Lauren McCourt, founder of Wild Hart Rituals, did not set out to build a brand. She set out to survive. The turning point came with the birth of her son. What should have been a time of joy was layered with physical trauma and an emotional
Suzy Shutt: Supporting the Mother, Not Just the Baby
For physiotherapist Suzy Shutt, the moment her life’s work came into focus was not in a clinic, but in her own recovery from childbirth. “I experienced an emergency C section, and my rehabilitation following what is classed as major abdomin
Helen Corsi-Cadmore: What Comes After Burnout?
After building a £6 million retail business led her to the brink of collapse, coach Helen Corsi-Cadmore now helps founders balance ambition with wellbeing. Helen Corsi-Cadmore’s moment of reckoning didn’t arrive in a boardroom, but in the q
The Accidental Publisher: A Story of Resilience and Reinvention
The first edition of Wellbeing Magazine was ready, all 10,000 copies. Rachel Branson was about to set off to deliver them by hand when she pulled a heavy pine door onto the back of her legs. The pain was severe, but an osteopath she had met
Rachel Branson: Finding Joy in the Fold
The order arrived from a customer on the platform Wolf & Badger. Four dresses. Rachel Branson, founder of the then-fledgling fashion label ArtKatsura, made all four to order, just as her print-on-demand ethos dictated. The customer had orde