A better way to discover stories, sources and opportunities.
The media landscape has changed dramatically. Journalists are under increasing pressure to create more content in less time. Publishers need a constant stream of credible stories and expert contributors. PR professionals are looking for meaningful opportunities for their clients, while founders are often struggling to make themselves visible to the people who need them most.
Storii was created to bridge that gap — a story-led ecosystem where founders, journalists, podcasters, publishers, PR professionals and media partners can discover, connect and collaborate.
Discover Better Stories, Faster
Every journalist knows the challenge of finding credible people with genuine stories to tell. Press releases often feel repetitive. Expert directories can be outdated. Social media searches are time-consuming and unreliable. Valuable hours can be lost searching for the right person to interview.
Storii changes that process. Every founder profile within the platform has been carefully developed through our structured storytelling process. Rather than simply listing job titles and company descriptions, founders share the motivations, challenges, turning points and lessons that shaped their journey — giving journalists immediate access to the human stories behind the business.
Within the platform, journalists can search and filter founders by industry, expertise, location, business type and subject matter. They can identify founders who are actively available for interviews, podcast appearances, commentary or speaking engagements.
The Founder Matchmaker tool allows journalists to submit a story brief and receive recommendations for founders whose experiences align with the topic they are researching. Whether you are writing about entrepreneurship, health, sustainability, technology, leadership, finance or lifestyle trends, the platform helps surface relevant voices quickly.
Journalists can also generate bespoke interview questions based on their editorial brief, and an integrated editorial calendar highlights key awareness days, industry events and seasonal opportunities. The result is a platform that helps journalists spend less time searching and more time creating meaningful content.
Referral Opportunities
Journalists can also create their own referral links and earn commission when founders join the platform through their recommendation — an additional revenue stream while helping to grow the community.
A Smarter Way to Support Your Clients
For PR professionals, visibility is everything. Clients increasingly want more than media coverage — they want thought leadership, speaker opportunities, podcast appearances, industry recognition and stronger personal brands.
Storii provides a platform where PR professionals can showcase their clients within an environment specifically designed for discovery. Rather than starting every campaign from scratch, PR teams can use Storii as a central hub for founder profiles, media biographies, speaker profiles and editorial assets.
Clients can maintain professional profiles that are accessible to journalists actively looking for expert contributors and founder stories. PR professionals can also use the platform to identify relevant publishing opportunities offered by media partners, helping them secure placements more efficiently.
For boutique PR agencies in particular, Storii can become a valuable extension of their service offering — providing additional visibility and lead generation opportunities without the overhead of building their own media marketplace.
Additional Revenue Opportunities
PR agencies can participate in the referral programme, earning commission when founders or businesses join the platform through their recommendation.
Turn Your Inventory Into New Revenue
Publishers, magazine owners, podcast hosts, bloggers, newsletter creators and event organisers all face the same challenge: how do you consistently attract quality contributors, sponsors and commercial partners?
Storii provides a direct connection to founders actively seeking visibility. Media Partners can create profiles that showcase their publication, audience and available opportunities — sponsored articles, editorial features, podcast interviews, newsletter sponsorships, event speaking opportunities, webinar participation and other promotional packages.
Unlike traditional reseller networks, founders can clearly see where their content will appear and who they are working with. This transparency creates stronger relationships and helps build trust between publishers and contributors.
Media Partners remain in control of their own pricing and offerings. The platform simply provides a central marketplace where opportunities can be discovered and purchased — reducing administrative overhead by centralising enquiries, submissions and communications in one place.
For smaller publishers, this creates access to founders who may never have discovered their publication through traditional outreach. For larger publishers, it provides another channel for attracting high-quality contributors and commercial partnerships.
Everyone benefits from stronger connections.
One of the most exciting aspects of Storii is the opportunity marketplace. Founders are no longer limited to a single publication or platform — they can browse opportunities from a growing network of media partners, publishers, podcasters and event organisers. Likewise, media partners gain access to a growing pool of founders actively seeking exposure.
Founders understand where their stories are appearing. Journalists gain access to better sources. Publishers discover new contributors and revenue opportunities. PR professionals find more ways to support their clients.
More than a platform
Storii is not simply a directory, marketplace or publishing tool. It is a growing network built around one simple belief: that authentic stories create meaningful connections. By bringing these communities together in one place, Storii helps ensure that great stories do not get lost — they are discovered, shared and amplified by the people who can help them reach the world.